
Three driven and dynamic entrepreneurs from Essex are gearing up to make their mark on the upcoming season of The Apprentice in 2025. Each one brings a unique flavor of business acumen to the show, and they are ready to battle it out for a coveted investment from Lord Sugar himself.
Liam Snellin: Innovator in Workwear
Liam Snellin emerges as a strong contender with his brainchild, Comodo Workwear. His experience as a former electrician provided him with insight into the clothing needs of tradespeople, leading him to launch a company that’s all about merging comfort with style. It's not just about clothes for Snellin but showcasing a lifestyle where functionality meets fashion. His workwear brand has already made waves, bagging the title of the Best UK Construction Workwear Brand. Snellin is clear about his ambitions—he’s looking to expand his product lines and ramp up marketing efforts to widen his brand’s reach. As he says, he knows what he's capable of, and he's ready to showcase his tools for success.

Dean Franklin: Science Meets Business
Dean Franklin, another hopeful from Essex, has built a successful air conditioning business, a venture he started during the pandemic. His expertise in the technical realm aligns closely with Lord Sugar’s background in electronics, a parallel that Franklin is keen to highlight. His strategic approach and understanding of the technicalities will serve as his strong suit in the competition. Franklin believes that both science and business acumen will be central to impressing Lord Sugar as they navigate a range of tasks designed to test their limits.
While the specifics of what Chisola Chitambala brings to the table remain a bit of a mystery, her qualification to make it this far suggests she's got the chops to compete against the best.
Expect to see these candidates tackle challenging tasks, from pitching eco-conscious clothing lines to navigating high-stakes boardroom negotiations. The success of these Essex entrepreneurs will hinge on their ability to fuse creativity, leadership, and quick thinking when it matters most. This season promises a volatile mix of innovation and competition, with all eyes on how these local talents will rise to the occasion and potentially earn a life-transforming partnership with Lord Sugar.
Apr, 4 2025